Instagram Swipes left on iconic ‘swipe up’ feature
The days where Instagram Influencers tell you to ‘swipe up’ are officially over 💀
According to Instagram, starting August 30, 2021 the ‘swipe up’ link feature will be discontinued. Don’t worry though! Instagram is officially rolling out a new ‘Link Sticker’ feature to replace the iconic ‘swipe up’ call-to-action that can be added to your Instagram Stories. Here’s what it looks like:
3 things you should think about when using instagram’s new link feature…
You may have access to the new link sticker feature even if you don’t have 10k followers with a business or creator account
Your past ‘swipe up’ links might break— add this action item to your to-do list: review past highlight links to make sure they’re still running after Instagram officially rolls out this feature change
You need a new Call to Action for your stories— since the ‘swipe up’ CTA is no more, replace the ‘swipe up’ verbiage with a new CTA like ‘Click Here’ or ‘Click the Link’ to prompt followers
For more Link Hacks, visit Later blog, one of my favorite social media marketing blogs, to learn about social platforms updates: https://later.com/blog/add-links-instagram-stories/
